MISSHA Ultra Powerproof Mascara is a high-hold mascara designed to give lashes more volume, curl, and visible lift with a rich black color that enhances the eyes and gives lashes a fuller and more defined appearance. It features a waterproof, sweat-resistant, oil-resistant, and smudge-resistant formula that helps maintain lash shape and hold for a long time without curl collapse or easy color transfer.

It comes with a brush designed to catch and coat lashes from roots to tips, helping to lift, separate, and gradually build volume with the option to add layers for more visible intensity. It also features a lightweight and fast-setting texture that helps maintain curl and reduce clumping and flaking, giving the eyes a more open look and lashes that appear more voluminous, lifted, and defined throughout the day.

Main Features and Benefits:

• Visible lash volume: Helps increase the appearance of lash volume and fullness by coating the hairs with an even, buildable layer.
• Helps lift lashes and maintain their curl for a wider-looking eye appearance and lashes lifted from the roots.
• Provides strong hold and waterproof resistance to help maintain the lash look in humid conditions or during sweating.
• Helps resist smudging and color transfer around the eye area, maintaining a cleaner makeup look throughout the day.
• Resists oil, humidity, and sweat, making it suitable for long days and hot, humid weather.
• Coats lashes with a rich and visible black color that helps enhance the eyes and make lashes look fuller and more defined.
• The brush helps reach short and fine lashes and distribute mascara over them for a fuller appearance.
• Allows you to gradually build volume by adding a second layer without needing to apply a large amount of product at once.
• Helps separate and define lashes for a voluminous look while reducing clumps when applied correctly.
• Features a fast-setting formula that helps maintain the lifted lash shape and reduce drooping after application.
• Provides a customizable look, from natural everyday volume to bolder and more defined lashes by adding extra layers.
• Suitable for straight, downward, or fine lashes that need more lift, volume, and definition.
• Combines volume, lift, definition, and waterproof hold in one mascara suitable for daily use and occasions.

Helps To:

• Enhance the appearance of lash volume and fullness.
• Lift lashes and maintain their curl.
• Define lashes from roots to tips.
• Enhance the eyes with a clear black color.
• Resist water, sweat, and humidity.
• Reduce smudging and mascara transfer around the eyes.
• Maintain lash makeup hold for a long time.
• Separate lashes and reduce the appearance of clumping when applied correctly.
• Gradually increase lash volume by adding layers.
• Give short or straight lashes a more lifted and visible appearance.

Suitable for:

Expected Results:

• Lashes look more voluminous and fuller after application.
• Achieve a more visible lift and curl for lashes, especially when using an eyelash curler before mascara.
• Lashes appear more defined and noticeable thanks to the rich black color.
• Helps make the eyes look wider and more prominent.
• Maintains lash shape hold for a long time without the curl dropping quickly.
• Reduces the chance of smudging and color transfer around the eyes during daily use.
• Better resistance to water, sweat, and humidity compared to non-waterproof mascaras.
• Ability to achieve gradual, buildable volume by adding a second layer according to the desired look.
• Lashes look more separated and neat when excess product is removed from the brush and applied with the correct motions.
• Results may vary between individuals depending on the length, density, and direction of natural lashes, application method, and number of layers used.

How to Use:

1. Start with clean, dry lashes free from oils or makeup remover residue.
2. Use an eyelash curler before mascara if you want a more visible lift and curl.
3. Remove the brush and gently wipe off excess product on the edge of the tube to reduce clumping and product buildup.
4. Place the brush at the roots of the lashes, then move it in a light zigzag motion from roots to tips.
5. Lift the brush upward while applying to help lift lashes and set their curl.
6. To increase volume, add a second layer before the first layer dries completely, focusing on the roots and outer lashes.
7. To enhance small lashes, use the tip of the brush gently to define them more precisely.
8. When removing mascara, use an eye makeup remover or an oil cleanser suitable for waterproof mascara.

Usage Tips from Beauty Time:

• The Beauty Time team recommends using an eyelash curler before application, especially for straight or downward lashes, to achieve more visible and long-lasting lift and curl.
• For neat volume without clumping, start with a light layer from the roots, then gradually add more instead of loading the brush with a large amount from the beginning.
• Focus most of the product at the lash roots, then move the remaining amount toward the tips; this gives a fuller appearance while keeping the tips lightweight and lifted.
• If you want stronger lift, hold the brush for one or two seconds at the roots, then pull upward to help set the lifted lash shape.
• For a fuller look at the outer corner, focus the second layer on the outer lashes to create a more elongated and wider eye appearance.
• Do not wait until the first layer dries completely before adding the second; applying layers within a short time helps build volume more evenly and reduce clumps.
• Avoid pumping the brush in and out of the tube, as this may introduce air and speed up the drying of the mascara formula inside the tube.
• If some lashes stick together, pass a clean lash brush through them before the mascara dries completely to help with separation and definition.
• Because of its strong waterproof resistance, do not rub the lashes harshly when removing it; apply a suitable makeup remover for a few seconds, then wipe gently to help reduce pulling and lash breakage.
• Close the tube well immediately after use to help maintain the mascara texture and prevent it from drying out.
• To maintain hygiene, do not share mascara with others, and replace it if the smell, texture, or performance changes, or after its recommended period of use after opening.

Ingredients:

• Trimethylsiloxysilicate: Helps form a long-lasting film around lashes that supports water resistance, smudge resistance, and mascara hold.
• Mineral wax and Ceresin: Help coat lashes, build volume, and hold their shape for a fuller appearance.
• Black Iron Oxide CI 77499: The pigment responsible for giving lashes a rich and deep black color.
• Polypropylsilsesquioxane: Helps improve film hold and smudge resistance while maintaining an even appearance.
• Shea Butter, Olive Oil, and Sweet Almond Oil: Help condition lashes and improve their flexibility within the mascara formula.
• Full Ingredients: Isododecane, Trimethylsiloxysilicate, Talc, Ceresin, Disteardimonium Hectorite, Microcrystalline Wax, Dextrin Palmitate/Ethylhexanoate, Black Iron Oxide (CI 77499), Polypropylsilsesquioxane, Propylene Carbonate, Shea Butter, Olive Fruit Oil, Sweet Almond Oil, Hydrogenated Polyisobutene, Aluminum Distearate, Dextrin Palmitate, Polymethylsilsesquioxane, Triethoxycaprylylsilane, Glyceryl Caprylate, Silica.

Warnings:

• For external use on lashes only.
• Avoid mascara contact with the inside of the eye, and if the product gets into the eye, rinse immediately with water.
  
• Do not use the product on the eye area if there is inflammation, injury, or a wound until the condition improves.
• Do not share mascara with others to help reduce the transfer of contamination between eyes.
• Do not dilute mascara with water or any other liquid if it starts to dry out.
• Close the tube well after each use, and store it away from high heat and direct sunlight.
  
• The formula may be updated between versions; therefore, it is always preferable to review the ingredient list on the packaging.