Anua Niacinamide 10% Serum is a concentrated Korean serum designed to address the appearance of dark spots, hyperpigmentation, post-acne marks, dullness, and uneven skin tone. It features a lightweight, water-based, non-greasy formula that absorbs easily into the skin, helping to give the skin a clearer, brighter, more balanced, and smoother appearance as part of your daily routine. Its formula relies on an effective blend of 10% Niacinamide and 4% Tranexamic Acid (TXA) with Arbutin, a combination that targets the look of uneven skin tone and gradually supports skin radiance with regular use.

The serum also contains hydrating and skin barrier-strengthening ingredients such as Hyaluronic Acid, Polyglutamic Acid, Panthenol, and Ceramide NP, making it suitable for skin that needs care combining brightening, hydration, texture improvement, and support for healthy-looking skin without a heavy feeling.

Key Features and Benefits:

• Contains 10% Niacinamide to help improve the appearance of skin clarity, balance, and smoothness.
• Contains 4% Tranexamic Acid (TXA) to support a more radiant and even-toned skin appearance.
• Contains Arbutin and Alpha-Arbutin to support clear-looking skin and reduce the appearance of uneven tone.
• Helps improve the appearance of dark spots, hyperpigmentation, post-acne marks, and dullness.
• Contains multiple types of Hyaluronic Acid to help hydrate the skin and give it a plumper, smoother appearance.
• Fortified with Panthenol and Ceramide NP to support the skin barrier and hydration.
• Contains supportive botanical extracts such as Centella Asiatica, Peach, Green Tea, Artemisia, and Cacao.
• Its texture is light, watery, non-greasy, and fast-absorbing, suitable for daily use morning and evening.
• Suitable for skin experiencing uneven tone, spots, post-acne marks, pores, and uneven texture.
• Suitable as a serum step after toner and before moisturizer or oils in the daily skincare routine.

Helps to:

• Reduce the appearance of dark spots.
• Improve the appearance of hyperpigmentation and uneven skin tone.
• Reduce the appearance of post-acne marks and dullness.
• Support a more radiant and clear skin appearance.
• Improve the appearance of pores and uneven texture.
• Hydrate the skin and give it a smoother feel.
• Support the appearance of the skin barrier thanks to hydrating ingredients and ceramides.
• Prepare the skin to look more balanced and vital as part of the daily brightening routine.

Suitable for skin types:

Expected Results:

• From first use: A light, hydrating sensation without a greasy feel, with a fresher appearance.
• With regular use: Gradual improvement in the appearance of dullness, uneven tone, and post-acne marks.
• Helps to give the skin a more clear, radiant, and balanced appearance.
• Supports a smooth and plump skin appearance thanks to hydrating ingredients like Hyaluronic Acid and Polyglutamic Acid.
• With continued use and morning sunscreen, spots and hyperpigmentation may gradually appear less noticeable.
  

How to Use:

1. After cleansing and toning, apply a few drops to areas with spots or uneven tone.
2. Gently spread the serum over the face or targeted areas.
3. Pat with fingertips until fully absorbed.
4. Start gradually, then increase frequency of use as skin tolerates.
5. Use morning and evening before oils or moisturizers.
6. When used in the morning, sunscreen with an SPF of 30 or higher must be used.

Beauty Time Usage Tips:

• For best results, the Beauty Time team recommends using it directly after toner and before moisturizer, as the skin is then more receptive to the serum.
• If your skin is sensitive, start by using it once a day or every other day, then gradually increase use as your skin tolerates it.
• When using it to improve the appearance of dark spots, hyperpigmentation, post-acne marks, and dullness, be sure to use sunscreen every morning daily to protect the skin and support results.
• It can be used on the entire face or only on areas with spots and hyperpigmentation, depending on skin needs.
• For dry skin, it is preferable to follow with a suitable moisturizer to maintain hydration and reduce any feeling of dryness.
• For oily or combination skin, use a small amount as it is light and fast-absorbing and does not require many layers.
• It is not recommended for use on irritated or broken skin.
• If you are using strong exfoliants or retinol, it is preferable not to introduce several active products into the same routine if your skin is sensitive.
• For a balanced routine, it can be used with a hydrating or soothing toner, followed by a light moisturizer, then sunscreen in the morning.
  

Ingredients:

• Niacinamide 10%: Helps improve skin clarity, balance, smoothness, and even tone.
• Tranexamic Acid (TXA) 4%: Helps support a more radiant and even-toned skin appearance, targeting the look of hyperpigmentation and spots.
• Arbutin and Alpha-Arbutin: Supportive ingredients for brightening the skin's appearance and improving the look of spots and uneven tone.
• Hyaluronic Acid and its various types: Helps hydrate the skin and give it a plumper, smoother appearance.
• All Ingredients: Water, Glycerin, Niacinamide, Tranexamic Acid, Butylene Glycol, Diethoxyethyl Succinate, 1,2-Hexanediol, Arbutin, Sodium Hyaluronate, Alpha-Arbutin, Coccinia Indica Fruit Extract, Eclipta Prostrata Extract, Macadamia Ternifolia Seed Oil, Olea Europaea (Olive) Fruit Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Vitis Vinifera (Grape) Seed Oil, Theobroma Cacao (Cocoa) Extract, Hydrolyzed Hyaluronic Acid, Chamaecyparis Obtusa Leaf Extract, Prunus Persica (Peach) Flower Extract, Camellia Sinensis Seed Oil, Saccharomyces Ferment Filtrate, Centella Asiatica Extract, Artemisia Princeps Leaf Extract, Candida Bombicola/Glucose/Methyl Rapeseedate Ferment, Hyaluronic Acid, Pentylene Glycol, Betaine Salicylate, Sucrose Palmitate, Hydrogenated Lecithin, Gellan Gum, Sodium Phytate, Cellulose, Caprylic/Capric Triglyceride, Panthenol, Cyanocobalamin, Polyglutamic Acid, 3-O-Ethyl Ascorbic Acid, Ceramide NP, Dextrin, Asiaticoside, Madecassic Acid, Asiatic Acid, Dimethylsilanol Hyaluronate, Hydrolyzed Sodium Hyaluronate, Potassium Hyaluronate, Hydroxypropyltrimonium Hyaluronate, Sodium Hyaluronate Crosspolymer, Sodium Hyaluronate Dimethylsilanol, Sodium Acetylated Hyaluronate, Xanthan Gum.

Warnings:

• For external use only.
• Avoid direct contact with eyes; if contact occurs, rinse thoroughly with water.
• Not recommended for use on severely broken or irritated skin.
• In case of redness, itching, burning, or obvious irritation, discontinue use.
• It is recommended to perform a patch test on a small area of skin before full application.
• When used during the day, apply sunscreen with an SPF of 30 or higher.
  
• Keep away from high heat and direct sunlight. Keep out of reach of children.
• Ingredients may vary depending on the manufacturing batch, so it is advisable to check the ingredient list on the product packaging.